Newspaper Design Terms

Dominance- one thing grabs attention and is twice the size of anything else.
Contrast- has gray black and white.
Balance- placement of design elements in balance and doesn't lean.
Unity- same design throughout the page.
Rhythm- the pages have similar styles.
Even legs of the text- the columns of text are even
Story on top- when the story is on top.
L shaped text flow- the text is in an l shape.
U shaped text flow- when the text is in a u shape.
Photo on left- photo is on the left
Photo on right- photo is on the right
COB photo- cut out backround photo
COMBO plate-
Teaser- brief pieces of info that get a reader to read something on the inside pages
Flag- a display showing what section the page is in
Folios- a section at the top of the page that says basic info like the newspaper or the date
Bylines- the writers name
Jumps- when a story jumps from one page to another
Story dividers- lines dividing the columns of stories
Screens-
Infographics- a representation of info as a graphic
Mastheads- the newspaper name at the top
Bastard measure- a change in the design of a page
Raw wrap- text that extends into a column alongside the headline
Reefer- a line referring to a different story elsewhere
Wild art- a feature shot
Pull Quote- a quote that is pulled out of a story and written in big letters
Ears- a box in the upper corner of the page with a notice
Banner- a logo at the top of the front page
Kicker headline- smaller head above main headline
Wicket headline- two or more lines of secondary headline
Tripod headline- a primary headline of two Lines on the left next to a secondary headline
Hammer headline- type line is big and main line is smaller
Modular design- everything is built in a block grid pattern
Text wrap- text wrapped around a graphic